For the fiscal year of 2008, Sony was able to sell 10.1 million units, and if the 2009 target can indeed be reached then this will demonstrate progress on Sony’s behalf. There’s still quite a way to go and reaching the intended target will inevitably be tough, with Christmas fast approaching sales are sure to rise however, and Sony could well reach that magic 13 million figure.

Sales figures will need to rise almost 100% in the second half of the year if Sony is to hit target, Christmas is always a big period though and Sony will no doubt be well prepared for the push.